I used to be in journalism, so this to me is excellent news. WaPo was bleeding cash for decades, only kept afloat by the corporate owner’s education publishing and testing divisions. It’s kept out of the hands of terrible potential owners, such as the Koch Brothers or Disney (yes). I suspect no changes to reporting. Some changes to business model - more online flashiness, apps, dataviz, that sort of thing.
It also separates controversial education test publisher, Kaplan.
The bigger reason for giving storms names is “to create better understanding and more awareness [of severe weather] so that people are better prepared.”
The federal government has been naming warm-season storms for decades, but it’s never done so for the cold variety. It has no plans to adopt the Weather Channel’s names, either.
One reason: Unlike the government process for naming tropical systems — which is based on strict objective measures such as barometric pressure and wind speed — the Weather Channel’s naming standards are a little squishy.
The channel says its meteorologists consider several variables — snowfall, ice, wind, temperature — that can produce “disruptive impacts” in populated areas, particularly during weekday hours, before giving a storm a name. It hasn’t spelled out how much snow or wind in each area it considers “disruptive.”
It all, apparently, depends.