The Tea Party has a powerful voice, and are supremely skilled at getting their message out. More superior than any group on the left, or the environmental advocacy groups, to my mind. If the response to the Tea Party’s rhetoric is dismissive (or the tired liberal moniker “OMG I’m shocked!”), the benefits of sustainable anything will be overshadowed by successive electoral wins.
I believe that environmentalists are underprepared for the strong offensive gaming of the Tea Party. Repeating facts is good. But, at this point repetition comes at the cost of winning the battle. In other words, the left needs to learn to play offense, and avoid perpetually playing defense.
Environmentalists, again in my opinion, need to master rhetorical argumentation. The facts are on your side, so there’s no exposure to be had by your opponent when arguing rhetorically. Indeed, facts are just more ammunition. Can environmentalists speak with a clear, uniform voice? Can they agree on tight, clear, positive messaging? As it stands, environmental messages are lost. There are too many issues to track, and any benefits are obscured or subssumed. “Fight global warming,” doesn’t create in the minds of the listener a direct, positive benefit, for example.
"Sustainability means socialism," are three words packaged into a clear message, and delivered by one group. The response from environmentalists is a collective mess of goo. So, what’s the game plan?
Because the American Dream is alive and well?
Pretty sure the “American Dream” died a few decades ago. We have an opportunity to develop a new “American Dream” or “World Dream” as I like to call it. The future of sustainable development will harness this dream by providing innovative jobs that are paramount to an evolving society.
Did you know that the seemingly geeky, mild-mannered profession of urban planning is actually a breeding ground for social engineers — part of a sinister international plot to rob you of your American Dream?
Well wake up already, people!
The East Bay Tea Party is here to tell you all about it. They have the true story behind the Sustainable Communities Strategy in the Bay Area, a planning effort that would encourage transit-oriented development and density.
And it’s scary! You can tell, because in their video about a recent meeting about the plan, they use the theme from “Also Sprach Zarathustra” as this text flashes on a black background:
The ‘New World Order’ is here … and it has many names … Agenda 21 … Sustainable Development … Smart Growth … Social Justice … Green Energy … Carbon Free … Livable Communities … One Global Vision … Designed by the United Nations … To Strip you of Your Freedom … Your Prosperity … Your Privacy … Your Property Rights … Your Choice of Transportation … Your Piece [sic] of Mind … Your American Dream … They’re Planning Your Future … Right here in the Bay Area … ‘For the Greater Good!’