CLIMATE ADAPTATION

I want to punch climate change in the face. A blog about the interactions between the built environment, people, and nature.


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Remember this from last week? It’s supposed to be a sunrise projected due to high levels of pollution in China. Well, we’ve been duped. It’s an advertisement that plays year round, regardless time of day or pollution levels. From TechInAsia:

No, Beijing residents are NOT watching fake sunrises on giant TVs because of pollution

Over the weekend, a story that originated on the smut-ridden UK-based Daily Mail went viral among major media outlets across the world. TimeCBS, and the Huffington Post were among the dozens of online news media who published stories about Beijing residents flocking to giant TV screens to see fake sunrises during heavy pollution last week. Most of these stories were accompanied by the same photo of a massive TV screen in Tiananmen Square with a sunrise appearing on it.

In truth, that sunrise was on the screen for less than 10 seconds at a time, as it was part of an ad for tourism in China’s Shandong province. The ad plays every day throughout the day all year round no matter how bad the pollution is. … Look closely, and you can even see the Shandong tourism logo in the bottom right corner.

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    I’ll admit, I bought it. How about you?
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    Wow that’s powerful.
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