The Center for Climate Change Communication (4C) conducts unbiased research and surveys of the public’s perception of climate change. The surveys follow strict scientific design standards and analysis, and the results are published free to the public. I worked with Edward Maibach, the director of 4C last year, on a few interesting projects last year.
More About 4C:
We use social science research methods – experiments, surveys, in-depth interviews and other methods – to find ways of effectively engaging the public and policy makers in the problem, and in considering and enacting solutions. Social science research has played important roles in many social change campaigns over the past several decades, including reducing smoking and littering, and increasing seat belt use and recycling.
Our mission is to conduct unbiased public engagement research - and to help government agencies, non-profit organizations, and companies apply the results of this research - so that collectively, we can stabilize our planet’s life sustaining climate.
4C is the premier source for these types of surveys. Their reports are easy to read and comprehend, and think-tanks and the public use 4C’s findings on a regular basis.
Here is a sampling of their reports:
- The Climate Change in the American Mind Series - Fall 2012. In Fall 2012, we conducted our latest national survey on Americans’ climate change and energy beliefs, attitudes, policy support, and behavior. The first report focused on the 7% of voters who were undecided about the upcoming Presidential election. The majority of these… Read More
- Climate Change in the Indian Mind. In November and December 2011, members of our research team conducted a study investigating the Indian public’s climate change awareness, beliefs, attitudes, policy support, and behaviors. A total of 4031 people, from both rural and urban areas, responded to the survey…. Read More
- The Political Benefits of Taking a Pro-Climate Stand in 2012. This brief report draws upon data from a nationally representative survey conducted in March 2012 (Climate Change in the American Mind) and other research to investigate the question: On balance, will candidates for political office benefit or be harmed by talking about and… Read More
- The Climate Change in the American Mind Series, Spring 2012. In March 2012, we conducted a national survey on Americans’ climate change and energy beliefs, attitudes, policy support, and behavior. The first report shows that a large majority of Americans say they personally experienced an extreme weather event or natural disaster in… Read More
It’s Climate Science Communications Week at Climate Adaptation! For the entire week of Feb. 18 - 23, I’ll cover how climate change is discussed by the media, scientists, researchers, academics, and politicians. If you have sources or ideas on communicating climate change, send to: http://climateadaptation.tumblr.com/submit