I hesitated reblogging this because 1) the sound quality is terrible 2) the presenter is difficult to understand (beyond the sound issues) and 3) she comes from the corporate-greenwashing-side of the resilience/adaptation side of the table, which to my very critical ear means she’s just peddling another widget.

But, her company’s maps help identify environmental and health impacts from regular distribution and resource extraction (e.g., supply chain management). There are a lot of sexy visuals - charts, graphs, maps, and videos - but no people, no case studies, no proof of product.

She doesn’t show how her business helps people, she only states that she does help. Nice try though. Most business people (in my experience) don’t have a basic understanding of their company’s health/enviro impacts beyond the fact that labeling something green increases their bottom line.

What do you think?

poptech:

“We can really start telling a story in terms of predicting risk in the future…We are actually able to engage in policy change to be able to shape the future growth environment and prevent disaster.”

Watch now: Alyson Warhurst is CEO and founder of the risk analysis and mapping company Maplecroft, the leading source of extra-financial risk intelligence for the world’s largest multinational corporations, asset managers and governments.