500 Rhinos are illegally killed (poached) each year for their horns. The horns are imported (illegally) to Asia and sold as medicine. World Wildlife Fund kicked off a new campaign to save these endangered animals. In addition to their habitat shrinking from growing human populations, climate change affects their food sources, and, now, poaching is increasing the chances that they’re doomed to extinction.
"A new report from TRAFFIC, the wildlife trade monitoring network, documents the rising rhino poaching crisis in South Africa, detailing issues such as loopholes in sport hunting policy and surging demand for horn in Vietnam.
Vietnamese consumers—the main market for rhino horn—mistakenly believe in rhino horn’s detoxification properties, notes the report. Wealthy users grind up rhino horn and mix the powder with water or alcohol as a hangover cure and general health tonic. The horn is also consumed as a supposed cancer cure by terminally ill patients. Rhino horn traders deliberately target these patients as part of a cruel marketing ploy to increase the profitability of the illicit trade.”