Behind the scenes at a McDonald’s food photo shoot
Interesting. I wonder if McDonald’s will keep this video online?
Edit: I think it’s fantastic they did this. Not only do I have a better sense of what they do and how they do it, but I understand better as to WHY there’s disparity between the two. Looks like McDonald’s is opening up. I say, “Like” the video on youtube to support this type of openness!
“Why does McDonald’s food look so much better in the ads than at the restaurant? Watch as the director of marketing for McDonald’s Canada buys a Quarter Pounder at McDonald’s and compares that to a burger prepared by a food stylist and retouched in post by an image editor.
Short answer: the burger at the restaurant is optimized for eating and the photo burger is optimized for looking delicious. (via ★interesting)”
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Why does McDonald’s food look so much better in the ads than at the restaurant? Watch as the director of marketing for...
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remember seeing something...middle school. It went through
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Kudos to McDonald’s for actually explaining this
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Its exactly this type...transparency that’s needed from any major entity in this or any...
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