Interesting. I wonder if McDonald’s will keep this video online?

Edit: I think it’s fantastic they did this. Not only do I have a better sense of what they do and how they do it, but I understand better as to WHY there’s disparity between the two. Looks like McDonald’s is opening up. I say, “Like” the video on youtube to support this type of openness!

jkottke:

“Why does McDonald’s food look so much better in the ads than at the restaurant? Watch as the director of marketing for McDonald’s Canada buys a Quarter Pounder at McDonald’s and compares that to a burger prepared by a food stylist and retouched in post by an image editor.

Short answer: the burger at the restaurant is optimized for eating and the photo burger is optimized for looking delicious. (via ★interesting)”