McDonald’s is among the most important food companies in the world, and one could argue that it and Walmart are the true pace-setters: what they do, others will do. When McDonald’s bans gestation crates, gestation crates will go bye-bye. If McDonald’s were to have a hit with a spot-on non-meat offering, you’d see something similar, lickety-split, at Burger King. If McDonald’s announced it was using organic milk for its coffee (as it does in Britain) or cage-free eggs for McMuffins (also a British practice), you’d see that happening everywhere. If McDonald’s were to pay its workers a dollar more than minimum wage, minimum wage in the restaurant industry would effectively go up.